Psychological Nuclear Warheads...
Leaving Your Clients and Prospects No Choice But To Take Action, Open Their Wallets, And Beg You...
"Please Take My Money!"
Leaving Your Clients and Prospects No Choice But To Take Action, Open Their Wallets, And Beg You...
"Please Take My Money!"
What Only 1/10 of 1% of Marketers and Even Fewer Copywriters Know About Audio and Video Integration...
This Will Blow Your Website Conversions Though The Roof!
This Will Blow Your Website Conversions Though The Roof!
Finally... direct response marketing tactics only available to an "elite circle" of insiders- can magically draw in customers, like a cowboy herds cattle... and make your merchant account beg for mercy from all the incoming orders!
Lets face it... do your ads and sales copy look and feel like everyone elses? You might as well be sailing the seven seas of "So what" on the "SS Big Deal".
Your prospects are bombarded with the same old messages every day. People have become numb to most advertising because of this. They've learned to tune just about everything out. Otherwise, their brains probably couldn't handle the overload.
So how do you stand out?
Spend buckets of cash on a so called "brand awareness" campaign? Yeah, the boys and girls on Madison Avenue love that. Take all your hard earned money hoping one day you might see some sales trickle in. Who knows, it might even happen within a year. (this is the part where you cross your fingers)
They even tell you this up front. Seems like an easy way to soften the blow and keep charging you month after month, without being able to measure the results. What a great concept... for them.
How about display ads in newspapers, magazines, and the yellow book?
Let me give you one tip that can save you from a lot of heartache... never let them write your ad for you. You'll end up looking just like every other dull, transparent nobody in a sea of nothing.
Radio and TV?
Even worse. With everyone getting DVRs such as Tivo, most folks skip though the ads. Radio and TV are both using a shotgun aproach. Your message is broadcasted to the masses without any regard to your target market.
In other words, most of this group could care less what you have to offer.
Your prospects are bombarded with the same old messages every day. People have become numb to most advertising because of this. They've learned to tune just about everything out. Otherwise, their brains probably couldn't handle the overload.
So how do you stand out?
Spend buckets of cash on a so called "brand awareness" campaign? Yeah, the boys and girls on Madison Avenue love that. Take all your hard earned money hoping one day you might see some sales trickle in. Who knows, it might even happen within a year. (this is the part where you cross your fingers)
They even tell you this up front. Seems like an easy way to soften the blow and keep charging you month after month, without being able to measure the results. What a great concept... for them.
How about display ads in newspapers, magazines, and the yellow book?
Let me give you one tip that can save you from a lot of heartache... never let them write your ad for you. You'll end up looking just like every other dull, transparent nobody in a sea of nothing.
Radio and TV?
Even worse. With everyone getting DVRs such as Tivo, most folks skip though the ads. Radio and TV are both using a shotgun aproach. Your message is broadcasted to the masses without any regard to your target market.
In other words, most of this group could care less what you have to offer.
It's Easier to Shoot Fish In A Barrel With A Pistol...
Than At The Ocean With a Shotgun
Than At The Ocean With a Shotgun
Listen, it's not your fault. Ad agencies have no idea what direct response is. Let alone tracking and testing. They are trained to write meaningless slogans, talking frogs, and and stupid jingles.
Think about it. The superbowl. I love it, how about you? I especially love the mega million dollar ads, specificaly for Bud Light. They rock! Killer entertainment!
Ooops! What's the problem? I said ENTERTAINMENT!
Now I don't know about you, but at my Superbowl party I've got all my liquid refreshments before the game starts. Not once have I seen anybody jump up during half time and say, "Holy guacamole! We need some Bud Light! Put the game on Tivo"
Think about it. The superbowl. I love it, how about you? I especially love the mega million dollar ads, specificaly for Bud Light. They rock! Killer entertainment!
Ooops! What's the problem? I said ENTERTAINMENT!
Now I don't know about you, but at my Superbowl party I've got all my liquid refreshments before the game starts. Not once have I seen anybody jump up during half time and say, "Holy guacamole! We need some Bud Light! Put the game on Tivo"
Are You Trying To Entertain Your Prospects?
Wouldn't You Rather Have Them Bond With You...
And Buy Your Stuff?
Wouldn't You Rather Have Them Bond With You...
And Buy Your Stuff?
What about your website?
Never, never, ever, never let a web designer tell you what to put on your site. I have web designer friends. They get their jollies playing with the latest widgets and software gadgets.
They love flash and animation goodies. I've watched these guys spend hours entertaining themselves by putting hidden back doors, secret buttons and other wacky, useless stuff on the sites they build.
Nothing wrong with that except...
They have absolutely no clue about what elements on your site cause people to buy, like a school of hungry sharks on a feeding frenzy. That is not what they are being paid to do. (no disrespect to designers, they are extremely talented for doing what they do best, it's just not selling)
And one more thing...
Never, never, ever, never let a web designer tell you what to put on your site. I have web designer friends. They get their jollies playing with the latest widgets and software gadgets.
They love flash and animation goodies. I've watched these guys spend hours entertaining themselves by putting hidden back doors, secret buttons and other wacky, useless stuff on the sites they build.
Nothing wrong with that except...
They have absolutely no clue about what elements on your site cause people to buy, like a school of hungry sharks on a feeding frenzy. That is not what they are being paid to do. (no disrespect to designers, they are extremely talented for doing what they do best, it's just not selling)
And one more thing...
They Don't Give a Flying Fluke If Your Campaign Succeeds or Fail
Nobody loves your product line more than you. It's like your child, your baby. You took the time to nurture it from conception. Doesn't matter if you developed it or not. I'd be willing to bet you spent countless hours and sleepless nights thinking about it.
As an entrepreneur myself, I'm sure you made many personal sacrafices along the way. Maybe even strained a relationship or two.
Part of my duty as your copywriter is to fall in love with your products almost as much as you. (nobody can love them as much) I also must give you objectivity.
Sometimes we get blinded when it comes to our products. Trust me. I know. Having people critique my other products is always invaluble.
Much more important than that...
My real job is to get into your markets head. I dig deep. Their biggest hopes and dreams, their deepest fears. Everything you can imagine and then some. Because somehow, your product ties in with the whole thought proccess going on inside their head.
My job is to ethically press their hot buttons, and let them decide they must have your products using...
Psychological Nuclear Warheads
Not only that, my success actually depends on the success of the work I do for you. Now, there are certain things I cannot and won't do. I'll explain this later.
As an entrepreneur myself, I'm sure you made many personal sacrafices along the way. Maybe even strained a relationship or two.
Part of my duty as your copywriter is to fall in love with your products almost as much as you. (nobody can love them as much) I also must give you objectivity.
Sometimes we get blinded when it comes to our products. Trust me. I know. Having people critique my other products is always invaluble.
Much more important than that...
My real job is to get into your markets head. I dig deep. Their biggest hopes and dreams, their deepest fears. Everything you can imagine and then some. Because somehow, your product ties in with the whole thought proccess going on inside their head.
My job is to ethically press their hot buttons, and let them decide they must have your products using...
Psychological Nuclear Warheads
Not only that, my success actually depends on the success of the work I do for you. Now, there are certain things I cannot and won't do. I'll explain this later.
So Who Am I And What Copywriting Truck Did I Just Fall Off Of?
Hi, I'm Don Grace. I have no PhD, no Doctorate, no MBA, and I never went to college.
I was...
I was...
A Bartender?
Yes, it's true. I've seen and met just about every type of person from all walks of life. All the hopes and dreams, many times drowning somewhere in a bottle.
I learned more about people in the bar business then they could ever teach in a book. I've seen it all for real. Some good, some bad.
Believe it or not, the bar biz is also a heavy psycological selling game. They use many of the same subtle tactics to extract your money, without you even knowing, and you thank them for it!
But my true love has always been direct response marketing and copywriting.
I spent literally 16 hours a day, 7 days a week, learning and honing my craft.
In fact, this year alone I invested...
I learned more about people in the bar business then they could ever teach in a book. I've seen it all for real. Some good, some bad.
Believe it or not, the bar biz is also a heavy psycological selling game. They use many of the same subtle tactics to extract your money, without you even knowing, and you thank them for it!
But my true love has always been direct response marketing and copywriting.
I spent literally 16 hours a day, 7 days a week, learning and honing my craft.
In fact, this year alone I invested...
Over $107,264.32 On My Direct Response Education... Learning All The Closely Guarded Secrets Of The Masters
And just to drop a few names of my personal mentors...
The biggest difference you will find with me is my absolute passion for what I do. When I was a kid, I was writing headlines in my Alpha-Bits!
Persuasion So Potent... It'll Make You Want To Slap Your Mama! (but don't)
Your clients don't care about your products. They don't care about the features. They are somewhat interested in the benefits.
They really care about how it's going to make them feel emotionally after they make a purchase. (although they aren't aware of this usually)
Also, they have to justify their purchase with logic and rationalize it to others.
They really care about how it's going to make them feel emotionally after they make a purchase. (although they aren't aware of this usually)
Also, they have to justify their purchase with logic and rationalize it to others.
People Love To Buy Stuff... But They Hate To Be Sold (funny creatures, aren't we!)
This is the real finesse. Nobody likes a pushy salesperson. Nobody wants to feel like they got beat over the head with a bat and conned into buying something.
Listen, have you ever gone to an electronics store to buy a computer? Of course you have! (duh) Anyway, did you ever have one of the sales staff somehow convince you that what you thought you wanted was a bad idea?
Next thing you know, they're your best friend. You now went $1500.00 over budget, but it's totally justified. It was your decision. Nobody convinced you, you convinced yourself. The salesperson had nothing to do with it... or did they?
That's how your message needs to appear, if you want to create raving fans and customers for life. That's how I'm going to craft your copy for you.
Listen, have you ever gone to an electronics store to buy a computer? Of course you have! (duh) Anyway, did you ever have one of the sales staff somehow convince you that what you thought you wanted was a bad idea?
Next thing you know, they're your best friend. You now went $1500.00 over budget, but it's totally justified. It was your decision. Nobody convinced you, you convinced yourself. The salesperson had nothing to do with it... or did they?
That's how your message needs to appear, if you want to create raving fans and customers for life. That's how I'm going to craft your copy for you.
And let's not forget some of the greatest ever...
Have You Ever Tried To Micro-Manage Everything On Your Own...
That was my number one biggest mistake when I set out on my own in the marketing world. I tried to do it all.
Wrote the copy, built the websites, wrote the e-books, developed products, did all the marketing and traffic generation, wrote the auto-responder sequences, handled fufillment, and customer service.
Don't drive yourself nuts like I did!
It got to the point of picking the one thing I love to do, can you guess what it was?
Wrote the copy, built the websites, wrote the e-books, developed products, did all the marketing and traffic generation, wrote the auto-responder sequences, handled fufillment, and customer service.
Don't drive yourself nuts like I did!
It got to the point of picking the one thing I love to do, can you guess what it was?
So here's what I can do for you...
"Get The Closest Thing To Free Money With The Hidden Secrets Of Written Persuasion"
Dear Friend,
Less than 100 people on the planet that I'm aware of know how to use the audio-video secret. It is that well guarded. An even smaller amount actually do it.
There is much more to it subconsciously than mearly just doing it. Although "winging it" is better than not using its power at all.
Part of using AV effectively though is realizing how people like to use the Internet. Currently, 67% of all internet users are watching online video. You Tube is now geting more daily traffic than Google!
You have a lot of options with online video and audio podcasts if you choose to use them. One is obviously internet infomercials. (something I can do for you as well. If done properly, video gets top search engine rankings, almost instantly)
Let me know what interests you when we talk in your free consultation.
There is much more to it subconsciously than mearly just doing it. Although "winging it" is better than not using its power at all.
Part of using AV effectively though is realizing how people like to use the Internet. Currently, 67% of all internet users are watching online video. You Tube is now geting more daily traffic than Google!
You have a lot of options with online video and audio podcasts if you choose to use them. One is obviously internet infomercials. (something I can do for you as well. If done properly, video gets top search engine rankings, almost instantly)
Let me know what interests you when we talk in your free consultation.
Don Writes Copy
Live Action Video
Screen Cam Video
Audio
PPC Ads
Long Copy
Direct Mail
Web Copy
Brochures
Catalogs
Do You Have The Time To Learn Everything I Have About Turning Words Into Money?
(not to mention enhancing it with video and audio)
Listen, if you want to take the time, money and effort to learn the craft, go for it! You gotta love it though. You basically have to live and breath it.
Also, you could always hire a "top gun" copy guru. If you have the $25,000 or more per page they command.
Not only that, do you have six months to a year to get on the waiting list?
Also, you could always hire a "top gun" copy guru. If you have the $25,000 or more per page they command.
Not only that, do you have six months to a year to get on the waiting list?
"A gifted product is mightier than a gifted pen"
-Gary Bencivenga
In other words, you can't polish a turd. One thing I refuse to do is polish up a bad product. Make your product better, then we can talk.
So don't call me if...
1) Your product does not have a market
2) You intend on spamming
3) You operate a porn site
4) You are engaged in any illegal activity
5) If you plan on scamming people
So don't call me if...
1) Your product does not have a market
2) You intend on spamming
3) You operate a porn site
4) You are engaged in any illegal activity
5) If you plan on scamming people
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Frank Kern, the guy responsible for bringing in 23.8 million dollars in under 24 hours combined. |
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Mike "Million Dollar" Morgan, he wrote the infamous "million dollar sales letter" for Ewan Chia. |
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Robert Imbriale. Robert was one of the first three people to ever sell a product online. In fact, he has sold over 150MM worth of products online. They call him a cross between Jay Abraham and Tony Robbins. |
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Gary Halbert, who wrote the infamous "coat of arms" letter. Many many nights have been spent devouring the self proclaimed sh*tweasel's material. |
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Gary Bencivenga, considered the worlds best living copywriter. Just one technique I learned from Gary "instantly" took my copy to the next level. |
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John Carlton, the most ripped off copywriter in the world! (and I've been guilty of that as well) |
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Dan Kennedy, they don't call him the "millionaire maker" for nothing. |
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Instantly transform your existing long copy into a persuasive powerhouse, like turning a shack into a mansion on Extreme Makeover. Internet or print. |
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New Product, no problem. Let's get you off and running into the profits, not the Madison Avenue money pit. |
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Get your direct mailers opened and your postcards acted on, with one sneaky but dangerously effective warhead. |
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Email copy. Imagine your prospects actually looking forward to getting your next email, just like a long lost friend. |
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Squeeze page copy that not only tickles the curiosity button, it drives it home with a mallet! |
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Display ads, that actually get noticed, instead drowning in the same old sea of drab. |
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Brochures and Catalogs, subtle or bold, I'll bring out the best in your products. |
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Google AdWords anyone? My personal ads have seen CTRs of up to 50%! If you are afraid of Adwords or don't understand it, I happen to be a specialist. I can set up your campaigns or walk you through the proccess so you don't get burned or "slapped" |
Now, my fees are not outrageous, but on the other hand, I don't provide Filet Mignon quality at the price of ground chuck.
If we decide we are right for each other, (geez, sounds like a date huh!) I will become totally engrosed in your material and products. I'll have a ton of questions, so be prepared.
If we decide we are right for each other, (geez, sounds like a date huh!) I will become totally engrosed in your material and products. I'll have a ton of questions, so be prepared.
Here's 2 Secrets About Top Copywriters I Bet You Didn't Know...
If you happen to pay the outrageous fees and IF you actually have the time to wait to get on their scedule...
Many times they don't personally write your copy!
It gets farmed out to students and then they just do a few simple edits.
Also, you may be shocked to learn that when they release their own products, they don't write their own copy!
This is actually a good example of having an outside person with an objective view, working on your project. Goes to show you that even the worlds best copywriters know the importance of this.
Many times they don't personally write your copy!
It gets farmed out to students and then they just do a few simple edits.
Also, you may be shocked to learn that when they release their own products, they don't write their own copy!
This is actually a good example of having an outside person with an objective view, working on your project. Goes to show you that even the worlds best copywriters know the importance of this.
I Hand Craft Every Piece of Verbal Eye Candy For You Personally
That doesn't make me the end all and be all of your copy. In fact, there's a very good chance that your copy will be seen by a few top guns before you!
You see, I understand the power of multiple eyeballs. Many times, I like having the opinions of other experts when I take on your project.
You see, I understand the power of multiple eyeballs. Many times, I like having the opinions of other experts when I take on your project.
So Who's The Biggest Expert Of Them All?
It's not me...
It's not the copywriting A list...
It's not even you...
It's your market!
It's not the copywriting A list...
It's not even you...
It's your market!
Eventually, you will want to split test certain elements of your sales page. Because your market will outright tell you what they want! Things Like...
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Your Headline, of course. If we work together, part of my service is to give you a three headline option for split testing. |
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Certain colors are proven winners, while others are guaranteed to make your prospects run to the hills (kind of like website Fung Shui) |
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Proper use of white space and font selection can be critical |
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Proper use of graphics and images. Should you even consider using Flash animation? |
And That's Not Even Close To All You Get...
Once your project is complete, you also have the option of two revisions, should you want them, at my expense. This must occur within the first 30 days.
Also, you get a full 6 months of free, private access to me, should you have any burning questions.
Ask me anything...
Such as, now that you have your kick butt copy, how do you get eyeballs on your offer? Anything you need to know to help out your marketing, I've got you covered. This is just my way of saying thanks!
Also, you get a full 6 months of free, private access to me, should you have any burning questions.
Ask me anything...
Such as, now that you have your kick butt copy, how do you get eyeballs on your offer? Anything you need to know to help out your marketing, I've got you covered. This is just my way of saying thanks!
But Before We Get To That Point, First We Must...
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Develop your character, storyline, and unique selling proposition that sets you light years ahead of your competition |
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Create empathy with your market to prove that you're just like them and you understand how they feel. |
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Enter the conversation and dialogue in their mind, so they feel like they're having a casual conversation with an old pal in a bar (remember my prior occupation). |
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Prove to them how you products or services will eleviate any pain and bring joy to their lives. |
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Create intense urgency so they have no choice but to act now, or they'll lose out big time. |
Basically, I put my heart and soul into bringing out YOUR heart and soul in the message. Once I get started, I'm relentless, because I want you to jump for joy all the way to the bank! (and let others know that I helped!)
So How Much?
Every project is different. If you are serious about moving forward, then call me at 760-366-4635 and we'll talk.
If You Hurry, We Could Get Started As Early As Today!
If you have a great product or service, and you're ready for copy that matches your quality standards, then call or email me today. We'll set up your free consultation and see if we are a good match.
I do not over book myself because I want to be sure your project gets my undivided attention. If we move forward, you can expect me to bend over backwards and lock myself up with your products. Your copy will be all I eat, breath, and sleep untill it's done.
Just to let you know, I hand pick who I decide to work with. If I don't feel absolutely certain I can send your sales into the statosphere, I'll tell you right up front. Other than that, I look forward to hearing from you.
I do not over book myself because I want to be sure your project gets my undivided attention. If we move forward, you can expect me to bend over backwards and lock myself up with your products. Your copy will be all I eat, breath, and sleep untill it's done.
Just to let you know, I hand pick who I decide to work with. If I don't feel absolutely certain I can send your sales into the statosphere, I'll tell you right up front. Other than that, I look forward to hearing from you.
Your Secret Weapon,
Don Grace
760-366-4635
dongrace1 (at) gmail.com
760-366-4635
dongrace1 (at) gmail.com
P.S. Remember, not only will you get my absolute devotion to crafting your copy, you also have the choice of harnessing the power of audio and video.
P.P.S. Once your project is finished, you also get my marketing consultation for 6 months FREE! Because what's the use of great copy, if you don't know the latest techniques to get eyeballs on your offer.
P.P.P.S. Sorry, but I chose not to have a trendy, impersonal form for you to fill out because we can't effectively discuss your goals unless we have a friendly chat. (don't worry, absolutely no pressure, it'll be fun!)
P.P.S. Once your project is finished, you also get my marketing consultation for 6 months FREE! Because what's the use of great copy, if you don't know the latest techniques to get eyeballs on your offer.
P.P.P.S. Sorry, but I chose not to have a trendy, impersonal form for you to fill out because we can't effectively discuss your goals unless we have a friendly chat. (don't worry, absolutely no pressure, it'll be fun!)
copyright 2008 all rights reserved
...Using Proven, Time Tested
“Million Dollar Mike” Morgan
ConversionElite.com
ConversionElite.com
“I’ve worked teaching Don the secrets of writing killer copy, and he’s learned incredibly fast. He’s a great listener, an insatiable student, and a ruthless implementer. Right now, he’s hungry to show clients what he can do… and if I were you, I’d grab him before his ability goes to his head and he starts charging what he’s actually worth. I know Don won’t rest until he gets you in the money-zone!”
Imagine... an ATM machine that spits out Ten Dollar Bills on demand each time you give it a buck! Good copywriters know how to...